Jenny Smith Portfolio

My speciality is clean, simple design emphasizing readability and clear thematic communication with a touch of insider humor. I have a strong desire to create products that solve problems. For the past seventeen years I have created clothing designs, logos, web elements, stickers, custom jewelry, clothing designs, and even lip balm sliders that met gaps for products in underserved communities, including pro bono work for local government-sponsored events and nonprofits.

I’m skilled in the use of virtually all graphic design tools, including Adobe Photoshop, Adobe Illustrator, Adobe XD, Adobe In Design, Inkscape, Krita, Quark Xpress, and all desktop publishing tools including Microsoft Office and Google Workspace. I’m an expert in designing for online sales, with experience theming for WordPress (including WooCommerce), Drupal (including Drupal Commerce), Joomla, Shopify, Volusion, Etsy, Pinterest, Facebook, and more. I’ve designed successful websites for a variety of clients including a singles website; several corporate sites including a trucking company, an RV camp, and a water filter manufacturing company; personal blogs; many online storefronts selling products ranging from jewelry to craft patterns; and several non-profits. I can take your products from conception to print, because I have experience creating print products at all scales from stickers on up to posters and banners for single or many thousands of print replications.

Click on the links below to skip to some of the items in my portfolio:

Clothing
Print products
Jewelry
Stickers
Web Elements
Other
Logos

Print products

My thousands of print products include catalogs, printables, and mutual theme cards sold online and provided free to teachers:

cards Jenny Smith Portfolio — Mutual Theme Cards

For several years I designed and printed 4×6″ mutual theme cards. Tens of thousands sold for $0.25 each at a profit of 500%.

IMG 5670 Jenny Smith Portfolio — Arise and Shine Forth Card

These 4×6″ cards were printed in the US. Over 5,000 sold.

IMG 5673 Jenny Smith Portfolio — Reverse of the Arise and Shine Forth card

IMG 5678 Jenny Smith Portfolio — Come Unto Christ Card

Simple design with a blue background and silhouette of Jesus Christ printed on a 4×6″ card. Another sold-out design.

IMG 5677 Jenny Smith Portfolio — Come Unto Christ, detail, back

Note the typography on the reverse side of the Come Unto Christ card

IMG 5679 Jenny Smith Portfolio — We Believe Card

We Believe mutual theme featured the LDS Articles of Faith. Top-seller.

IMG 5680 Jenny Smith Portfolio — We Believe, detail, front

This 4×6 card sold more than any other print product I’ve made, excluding stickers.

IMG 5681 Jenny Smith Portfolio — We Believe, detail, back

Overlaid typographical elements featuring serifed and sans-serifed fonts.

IMG 5682 Jenny Smith Portfolio — Stand Ye in Holy Places card

This is the Angel Moroni from the top of the Washington DC Temple.

LDS Grand Catalog — LDS Grand 5×7 catalog

This 8-page full-color catalog was included with shipped items.

IMG 5685 Jenny Smith Portfolio — LDS Grand Catalog, inside

Complicated layout for 5″x7″ catalog

CANFILM TRI flyer 2018 Jenny Smith Portfolio — Film Festival flyer

Three per page flyer was designed using the customer’s specifications and logos, including the Cannes Film Festival logo and Mormon Helping Hands logo. Printed on three per page for environmental friendliness.

chili cookoff flyer 2017 Jenny Smith Portfolio — Chili Cookoff flyer

This was a 3 per page flyer created for a community event. Organizers wanted it to be clear that this was a family event.

invite8jen Jenny Smith Portfolio — Teresa and Lars wedding invitation

Teresa asked me to design this invitation for her and Lars — it features 32 flowers that I hand-painted in Krita and positioned using Inkscape.

4x3set brickfourstyles Jenny Smith Portfolio — If Ye Love Me Keep My Commandments multiple styles

This Etsy poster set was a best-seller and was provided in many styles, sizes, and colors to customers.

IMG 4653 Jenny Smith Portfolio — If Ye Love Me candy car wrapper

Customers printed the wrapper one per page, which was sized to fit a standard Hershey bar. The obverse included related insider jokes, and the front panel was customizable by the end user via editable PDF.

2019 matching posters Jenny Smith Portfolio — 2019-matching-posters

symbol handout 1 Jenny Smith Portfolio — Learn, Listen, Walk, Peace printable kit

This printable used simple graphics to convey the action words from the 2018 mutual theme slogan, “Learn of me, listen to my words, walk in the meekness of my spirit, and you shall have peace in me.” This original design was stolen over and over, frustratingly.

yw camp pillow treats wrapp Jenny Smith Portfolio — Pillow Treats wrappers

This set of colorful wrappers features mutual theme slogans and logos related to the Press Forward mutual theme. Sized to fit Hershey’s Gold Nuggets.

bindercovers Jenny Smith Portfolio — Colorized binder covers

This logo was only available in black and white, so I colorized it to look more attractive with colored binders.

BTF press forward 4x6 sq Jenny Smith Portfolio — Press Forward card

This printable card plays on the logo from the popular Back to the Future movie franchise to create a sense of motion and whimsy to the slogan “Press forward with a steadfastness in Christ”.

Clothing and Textiles

I designed several custom logos that were printed on hundreds of hats, shirts, hoodies, and totes. I am most proud of the best-selling “Ask Me About the Book of Mormon” design, which helped shy missionaries make street contacts when they were in street clothing.

8 cow wife illustrated Jenny Smith Portfolio — 8 Cow Wife

This best-selling t-shirt logo was inspired by the classic LDS filmstrip, Jonny Lingo.

ask me bom hoodie heather Jenny Smith Portfolio — Ask Me About the Book of Mormon hoodie

Designed to help shy missionaries make street contacts. Top-seller.

11694980 10207528542914467 118838886735872709 n Jenny Smith Portfolio — Ask Me About the Book of Mormon

This Canadian missionary shared a photo of him wearing our t-shirt.

11694799 10207528543274476 3187344032372687659 n Jenny Smith Portfolio — Canada flag on sleeve

This missionary is showing the optional flag that could be added to each missionary t-shirt.

property of mission Jenny Smith Portfolio — Property of Mission Shirt

This shirt could be customized with any mission in the world.

choose the right hoodie black back Jenny Smith Portfolio — Choose the Right hoodie

Featuring my popular Choose the Right logo.

ctr boy customized tee closeup Jenny Smith Portfolio — CTR Baptism Gift shirt

This shirt could be customized with any name. The CTR logo was placed in other letters, including b, d, p, q, or i as needed.

families are forever Jenny Smith Portfolio — Families are Forever t-shirt

This design was popular on mother’s day.

give blue Jenny Smith Portfolio — Give (said) The Little Stream

This simple design inspired by the children’s song “Give Said the Little Stream” was very popular.

i read every day customized detail Jenny Smith Portfolio — I Read Every Day shirt

This shirt was created to incentivize daily scripture reading and could be customized with any ward or stake name.

popcorn tree black Jenny Smith Portfolio — When you look out the window, what do YOU see? shirt

This design inspired by the children’s song “Popcorn Popping (on the Apricot Tree)” was far more popular than I could ever have imagined.

keep calm mormon red w Jenny Smith Portfolio — Keep Calm and Morm On shirt

This shirt is based on the popular WWII Keep Calm propaganda slogan.

shoulder angel tee Jenny Smith Portfolio — Shoulder Angel shirt

This shirt is based on the popular LDS comedy sketch by Divine Comedy and Studio C.

peculiar red Jenny Smith Portfolio — Peculiar shirt

Based on the scripture about peculiar people in 3 Peter.

primary alumni children Jenny Smith Portfolio — Primary graduation shirt

Fills the gap for Primary graduation gifts.

are mormons christian red front Jenny Smith Portfolio — Are Mormons Christian?

Missionary proselyting shirt.

Seminary graduation red Jenny Smith Portfolio — Seminary Graduation shirt

This shirt is fully customizable with year and ward or stake name. It met a need for LDS seminary graduation gifts.

relief society blue Jenny Smith Portfolio — Relief Society logo shirt

serve him pullover black Jenny Smith Portfolio — Serve Him hoodie

This hoodie was based on my mutual theme logo for that year, but it ended up becoming a permanent item because it worked for all missionary items.

stink red Jenny Smith Portfolio — To Me He Doth Not Stink shirt

Here’s a little LDS couples humor, taken from King Lamoni’s wife’s observation in the Book of Mormon.

sunbeam gold Jenny Smith Portfolio — Jesus Wants me for a Sunbeam shirt

Fun design that plays on the children’s song.

sunbeam yellow Jenny Smith Portfolio — Jesus Wants Me for a Sunbeam shirt

This is a variation of the Sunbeam shirt based on the children’s song

tote black choosetheright Jenny Smith Portfolio — Choose The Right tote bag

This tote bag features my Choose the Right logo and could be customized with any ward or stake name.

tote blue young women camp Jenny Smith Portfolio — Embark tote bag

This is the Embark logo I designed for the mutual theme in 2015. This tote could be customized with any phrasing the customer desired.

Jewelry Items

Each of these jewelry items was created by me and manufactured by my contacts in China for sales in the United States. I have over a decade of experience working with international product design, having taken several dozen products from concept, through manufacture, and to delivery to customers. Over 200,000 of my products are in people’s homes now.

forgetmenotcharm 1 Jenny Smith Portfolio — Handmade Forget-Me-Not charm

This adorable, handmade charm was designed by Jenny Smith and manufactured in China. It sold out completely three times. If you look closely, you can see the fingerprint marks in the resin.

IMG 5691 Jenny Smith Portfolio — Mutual Theme bracelets

These are some of the custom bracelets I had manufactured in China for annual mutual themes and girls camps. Best-sellers.

CTR Charm — C.T.R. Charm

This silver charm measures 1/2 inch and was manufactured in China. Each included a jump ring.

CTR charm on our inexpensive ball chain necklace

primary charm Jenny Smith Portfolio — I Love Primary charm

I Love Primary was the first charm I ever had manufactured overseas. It was a heavy charm because the back had the logo of my business on the obverse.

young women charm — Young Women Charm

This silver-tone charm measured .6 inches wide

yw earring large Jenny Smith Portfolio — YW Earrings

Each of my custom charms could be made into earrings. These were sold as kits or as already assembled, carded jewelry.

yw anklet Jenny Smith Portfolio — YW Charm Anklet, kit

This anklet kit was sold for several years as a birthday and girls camp item.

rs charm 2 Jenny Smith Portfolio — Relief Society Charm

Custom designed charm based on the Relief Society logo

rscharmwood2 2 Jenny Smith Portfolio — RS Charm

Relief Society Charm photographed on the weathered back steps at my house

stand ye in holy places4 Jenny Smith Portfolio — Stand Ye in Holy Places wristband

I sold thousands of mutual theme wristbands each year for girls’ camp and birthdays.

we believe bookmark wristba Jenny Smith Portfolio — We Believe wristband and card, matching set

Wristbands and cards were color-coordinated for leaders who wanted a seamless look

we believe wristband2 Jenny Smith Portfolio — We Believe – 2011 wristband

IMG 0218 Jenny Smith Portfolio — Courage wristbands

I created color-coordinated mutual theme wristbands and cards for LDS leaders

Stickers

These stickers were created to fill gaps or solve problems for LDS church leaders. For example, I helped Primary teachers incentivize desired classroom behaviors, recognize birthdays, and solve the problem of children’s assignments getting lost or forgotten before children could alert their parents with these simple sticker designs:

IMG 5688 Jenny Smith Portfolio — Caught Being Reverent sticker

This 2×2 inch sticker incentivized reverence in children’s classes at church. Best-seller.

IMG 5689 Jenny Smith Portfolio — Happy Birthday sticker

Typographical elements use words and phrases from the children’s birthday song “Happy Happy Birthday, Children Dear” to celebrate birthdays.

happybirthdaystickers Jenny Smith Portfolio — Happy Birthday stickers

The stickers were printed in 4 colors.

IMG 5690 Jenny Smith Portfolio — Primary Assignment stickers

These 2×2 inch stickers included a blank space where a teacher could write in an assignment and put the reminder on a child’s clothing where a parent could see it. Best seller.

young women value stickers Jenny Smith Portfolio — Young Women Value stickers

These were the first commercially available stickers that included the new value, Virtue.

stickercrafts Jenny Smith Portfolio — YW Stickers in use

Web Elements

I have almost two decades of experience designing for the web. I can hand code HTML and CSS, utilize server-side includes, design themes for CMSs like WordPress, Shopify, or Drupal from scratch using tools like XD, Elementor, or Oxygen, and I can even hack a little SQL or PHP code when needed to customize for a client’s needs.